Sustainability pricing is an emerging topic. Despite its growing importance and prominence, companies struggle with setting the right price incentives, creating a sustainability pricing gap. How should companies price sustainable products and integrate sustainability effectively into their pricing strategies?
The factsheet provides an overview on different pricing approaches.
In the short-term, companies can leverage the sustainable value and price it accordingly. For the long-term, companies should start thinking on how to incentive sustainable consumer behaviour and set prices more attractively: There are different approaches that touch a companies' cost structure, and business model. However, it is also important to think about new products and innovations.
By starting to think about sustainability pricing now, companies can pave the way and accelerate sustainable behaviour.
Download the full factsheet at the top of this page.