Innovation Lab – Textanalytics

Recent advances in Natural Language Processing (NLP), coupled with Machine Learning (ML), have transformed automated text analysis from mere theory into practical applications. We draw on these advances to access unstructured data (documents, e-mails, etc.), analyse them for you (partially) automatically and integrate them into your processes.

New communication channels alter the impact that communication measures such as advertising campaigns via TV, online and print have on sales success and brand awareness. We analyse the marketing effects on a media genre basis and develop strategies for future campaigns in collaboration with you.